One asks you to predict the future. The other asks you to judge someone else's prediction.
A discounted cash flow model projects future cash flows and discounts them to a present value, so you supply the assumptions and it returns a price. A reverse DCF runs the same machinery backwards: you supply the current price and it returns the growth rate the market must already be assuming.
There is one model here, not two. It relates cash flows, a growth rate, a discount rate and a price. A standard DCF holds the growth and discount rates fixed and solves for price. A reverse DCF holds the price and discount rate fixed and solves for growth.
That is a small mathematical difference and a large practical one, because it changes what you are being asked to be right about.
DCF: "I think this grows 12% for ten years,
then 3%, discounted at 9%."
→ returns "worth \$84 a share"
Reverse: "It trades at \$96. At a 9% discount rate,
what growth does that require?"
→ returns "14% a year for a decade"
The first hands you a number that looks precise and inherits every error in your forecast. The second hands you a claim you can check against the company's actual record.
Forecasting a decade of cash flows is something almost nobody does well, and a DCF's output is exquisitely sensitive to those forecasts. Shift growth by two points and the discount rate by one and a $84 valuation becomes $60 or $120. The decimal place implies a confidence the inputs cannot support.
A reverse DCF sidesteps the problem by never asking you to forecast. Judging whether a company can compound at 14% for a decade is a far more tractable question than predicting what it will earn in year seven, and it is answerable from evidence: what has it actually done, how large is the market, how durable is the moat.
Run the reverse DCF first. If the implied growth is obviously achievable or obviously impossible, you are finished and you never needed a valuation. Only when it lands in the ambiguous middle is a full DCF worth building, and by then you know exactly which assumption the answer turns on.
Neither model says anything about business quality. A reasonable implied growth rate for a company with a collapsing moat is not a buy signal, which is why valuation sits last in a sensible sequence rather than first.
Neither a DCF nor a reverse DCF works on a company with no stable cash flows, which rules out most of the first two lifecycle phases. Phase Check tells you where a company sits before you build anything.
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