Definition

WACC (Weighted Average Cost of Capital)

What a company's money costs, and therefore the return it has to beat before anything it does creates value.

Weighted average cost of capital is the blended cost of the money a company uses, with debt and equity weighted by how much of each it has. It is the return the business must earn to satisfy everyone who funded it, which makes it the hurdle every investment has to clear.

Formula(E/V × Cost of Equity) + (D/V × Cost of Debt × (1 − Tax Rate))

Why debt looks cheaper than equity

Lenders are paid before shareholders and usually hold security, so they accept a lower return. Interest is also tax-deductible, which reduces the cost again: a company paying 8% on its debt at a 25% tax rate is really paying 6%.

Equity has no such protection. Shareholders are paid last and can lose everything, so they demand more. That is why the cost of equity is almost always the larger number, and why a company with no debt has a higher WACC than an identical one with some.

Worked example

A company is funded 25% by debt and 75% by equity. Its debt costs 8% before tax, its tax rate is 25%, and shareholders require 12%.

After-tax cost of debt = 8% × (1 − 0.25) = 6.0%
Weighted cost of debt   = 25% × 6.0% = 1.50%
Weighted cost of equity = 75% × 12.0% = 9.00%
WACC = 1.50% + 9.00% = 10.5%

Every project this company funds has to return more than 10.5% before it has created anything.

The only comparison that matters

WACC on its own tells you very little. Set against return on invested capital it tells you almost everything.

ROIC above WACC means each dollar the company invests returns more than it cost to raise, so growth creates value and more growth creates more of it. ROIC below WACC inverts that completely: every additional dollar invested destroys value, and a company growing fast in that state is destroying value faster. This is the single most useful thing WACC is for.

Why the number is softer than it looks

The cost of debt is close to observable, from the interest actually paid. The cost of equity is not observable at all. It is usually estimated with the capital asset pricing model, which needs a risk-free rate, an equity risk premium and a beta, and reasonable people disagree about all three.

Beta is the weakest link, since it measures historical share price volatility relative to the market and is treated as though it measured business risk. Those are not the same thing, and a stable business whose shares happen to swing around will be assigned a higher cost of capital than its economics deserve.

Small changes, large consequences

Because WACC is the discount rate in a discounted cash flow, a one-point change moves the valuation substantially, and further the longer the forecast. That sensitivity is the main practical argument for running a reverse DCF instead: rather than choosing a discount rate and defending the output, you take the price and read what the market has already assumed.

The honest way to use WACC is as a range rather than a figure. If a company clears 12% comfortably and your estimate lands anywhere between 8% and 10%, the conclusion holds whichever end is right, and that is a far more robust position than a decimal place.

The calculation on one page

The capital structure it weighs, and the same worked example laid out visually from cost of debt and cost of equity through to the blended figure.

WACC Cheat Sheet infographic by Brian Feroldi. Defines weighted average cost of capital as a company's blended cost of capital when it has multiple sources, weighted by each source's proportion of total capital. A capital structure scale runs from debt, meaning bonds and bank notes, through hybrid debt and equity such as preferred stock and convertible debt, to equity meaning common stock. A worked calculation shows cost of debt of 8% reduced by a 25% tax rate to an after-tax cost of 6.0%, which at a 25% debt weighting gives a weighted cost of debt of 1.50%, and a cost of equity of 12% at a 75% weighting giving a weighted cost of equity of 9.00%, summing to a WACC of 10.5%.
WACC Cheat Sheet. Original graphic by Brian Feroldi.

When WACC is worth calculating

A hurdle rate is only useful when there is something to compare it against. A company with no profits has no return on capital to set beside it, which is why WACC belongs to the later phases.

Phase 1 Startup Does not work
Phase 2 Hyper Growth Does not work
Phase 3 Operating Leverage Use with care
Phase 4 Capital Return Works here
Phase 5 Decline Use with care
WACC needs a capital structure stable enough to measure and returns real enough to compare against. Both arrive late in a company's life.
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The comparison WACC exists for

WACC only means something next to return on invested capital, and that comparison only means something once a company is generating returns at all. Phase Check places any US-listed company on the lifecycle and names the metric worth watching where it sits.

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Frequently asked questions

Lower is better, all else equal, but there is no universal target. Most large stable companies land somewhere between 7% and 10%. What matters is not the level but whether the company's return on invested capital sits comfortably above it.
WACC is what the company's money costs. ROIC is what the company earns on that money. ROIC above WACC means growth creates value; ROIC below WACC means growth destroys it. Neither figure is very useful without the other.
Shareholders are paid last, hold no security and can lose everything, so they require more. Interest is also tax-deductible while dividends are not, which lowers the effective cost of debt further.
Usually with the capital asset pricing model: the risk-free rate plus beta multiplied by the equity risk premium. Every input is contestable, and beta in particular measures share price volatility rather than business risk, so treat the result as an estimate with a wide range.
No, usually higher, because equity is the more expensive source. That is the theoretical case for some leverage. It stops applying once debt is large enough that the risk of financial distress raises the cost of both debt and equity together.

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