One buy tells you more than ten sells, and most sells tell you nothing at all.
Insider ownership is the share of a company held by its executives, directors and large shareholders. Purchases and sales must be disclosed to the SEC, usually within two business days on Form 4. Buying is a meaningful signal; selling usually is not, because the reasons to sell are many.
Peter Lynch's observation is the clearest statement of it: insiders might sell their shares for any number of reasons, but they buy for only one, which is that they think the price will rise. An executive selling may be paying for a house, diversifying a position that has become most of their wealth, settling a divorce, or covering tax on vesting shares. None of that says anything about the business.
An open-market purchase with their own after-tax money says one thing. That is why a single meaningful buy carries more information than a run of sales.
Size relative to their wealth, not to the company. A $200,000 purchase by an executive earning $400,000 is a real commitment. The same purchase by someone whose stake is worth $80 million is close to noise.
Open-market purchases only. Form 4 codes matter. Code P is an open-market purchase, which is the informative one. Code A is an award and Code M is an option exercise, neither of which involved a decision to buy at today's price.
Clusters over individuals. Several insiders buying independently within a few weeks is a far stronger signal than one, particularly when a chief financial officer is among them.
Ignore 10b5-1 sales. These are pre-scheduled plans set up months ahead, precisely so that routine selling carries no signal. They are marked on the filing.
Founders and managers with a large stake tend to think like owners, which usually shows up in capital allocation and in a share count that is not quietly climbing. That alignment is real and worth something.
It is not an unmixed good. Very high insider or founder control can also mean weak accountability, dual class shares that make the board unremovable, and related-party arrangements nobody can stop. High ownership with poor returns on capital is entrenchment rather than alignment.
Insiders know their business, not the market, and they are as prone to buying their own stock too early as anyone. Studies of insider purchases find a modest edge on average rather than a reliable one. Treat a cluster of open-market buys as a reason to look at a company, never as the thesis itself. What you find when you look is the thesis.
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